International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 14, Problem 3TAI2
Summary Introduction
To discuss:
Whether this practice is ethical or not if the tobacco companies adapt their products in this way.
Given information:
Critics of the tobacco industry allege that in developing markets cigarette manufactures create special tobacco blends that contain additives to give extra “kick” if true, such practices put the “standardization-versus-adaptation” issue in an unusual perspective.
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International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
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