International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 14.4, Problem 1QS4
Summary Introduction
To Determine:
Difficulties in implementation a worldwide pricing policy
Introduction:
In worldwide pricing policy, one price is set for domestic as well as for the internationally sold products.
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