Chapter 14.1, Problem 1QS1

Summary Introduction

To Determine:

The decision to keep a marketing strategy the same or to modify it in the international market is known as, is being identified.

Introduction:

Many companies decide to venture into the international market to make a global presence or when their local market has become saturated. The formulate various strategies before venturing into the international market a specialist works on the research and finally decide the strategy which is the most feasible for venturing.