Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Chapter 14.4, Problem 1QS4
Summary Introduction

To Determine:

Difficulties in implementation a worldwide pricing policy

Introduction:

In worldwide pricing policy, one price is set for domestic as well as for the internationally sold products.

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