Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Chapter 14.4, Problem 2QS4
Summary Introduction
To Determine:
Treatment to be given to domestic and international buyers to apply dual pricing successfully.
Introduction:
When a product or service is sold in different markets at different rates, that pricing mechanism is known as ‘Dual pricing’.
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