Chapter 14.2, Problem 1QS2

Summary Introduction

To Determine:

The strategy that pressure channel members to carry and promote a product.

Introduction:

In today’s world of competition, companies should plan an adequate marketing strategy which will promote a product effectively to sustain in the market. Marketing strategy is a long-term planning with the aim of promoting a product which sustains severe competition. It involves extensive research prior to the formulation of the product. Thereafter, selecting a strategy that is market-oriented and also matches the goals and objectives of the organization is important.