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Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Chapter 14.3, Problem 1QS3
Summary Introduction
To Determine:
Type of channel that grants the right to sell a product to the reseller
Introduction:
The local manager is the key point of success because if any company appoint a local manager they will take a decision after a look on the market that will be beneficial for the company. The managers will take decisions according to the business need as well as consumer satisfaction.
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