Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 2ALC
Summary Introduction
To discuss: A self-analysis over online/digital shopping with in store purchase activities.
Introduction:
Online marketing is the attraction poised on the customers who use websites. This is done by making promotional messages more appealing to customers.
Digital marketing is promoting products through digital channels or other digital media. This might or might not require internet.
In store marketing is communicating and creating awareness about the product at the purchase point. This includes sampling, coupons, and demonstrations.
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Marketing: An Introduction (12th Edition)
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