Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.17MML
Summary Introduction

To Determine: The advantages and challenges of social media marketing.

Introduction: Social media marketing is a type of web based marketing that uses social networking sites as a promoting apparatus. The objective of social media marketing is to deliver content that clients will impart to their social network to enable an organization to expand mark introduction and widen client reach.

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