Marketing now a days has been made through various ways. Mobile marketing has been high-flying for small businesses. Mobile marketing which are carried out with the help of smart phones and applications. Social media marketing is made with the help of various online sites such as FK, TR, YT etc. These type of marketing strategies does not require heavy investments. All it requires is appropriate use of sources available and the way to use social media and internet wisely. It has helped small businesses to grow enormously. Characters in the case: Company U. To Determine: A presentation to present to small business owners that describes mobile marketing and its advantages, disadvantages and the ways through which small businesses use mobile marketing. Introduction: Mobile marketing is advertising activity intended for conveyance to mobile phones, smart phones and other handheld gadgets, typically as a segment of a multi-channel crusade. Direct marketing are activities that work to inspire an direct reaction from an individual beneficiary. Digital marketing includes all advertising, marketing endeavours the utilization of an electronic gadget or the web.

Question

Want to see the full answer?

Answer 1

Question

Chapter 14, Problem 14.9MA

Summary Introduction

Case summary: Marketing now a days has been made through various ways. Mobile marketing has been high-flying for small businesses. Mobile marketing which are carried out with the help of smart phones and applications. Social media marketing is made with the help of various online sites such as FK, TR, YT etc. These type of marketing strategies does not require heavy investments. All it requires is appropriate use of sources available and the way to use social media and internet wisely. It has helped small businesses to grow enormously.

Characters in the case: Company U.

To Determine: A presentation to present to small business owners that describes mobile marketing and its advantages, disadvantages and the ways through which small businesses use mobile marketing.

Introduction: Mobile marketing is advertising activity intended for conveyance to mobile phones, smart phones and other handheld gadgets, typically as a segment of a multi-channel crusade. Direct marketing are activities that work to inspire an direct reaction from an individual beneficiary. Digital marketing includes all advertising, marketing endeavours the utilization of an electronic gadget or the web.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Services are important to the economy, define each component of service quality and then provide an example on how to provide that service component. Component Definition Provide example what can be done to provide this component Reliability Responsiveness Assurance Empathy Tangibles Service can be described as a process. For each service process provide an example of a type of service under that process. People Processing Possession processing Mental Stimulus Processing Information Processing If you were providing a coworker customer service training, what would be key components you would focus on. What strategies would provide? What would be your advice to them?

Discuss how you will use the knowledge and skills you developed in this course by writing 3 “takeaways,” or things you’ve learned that you can carry with you into your career and further courses of study. Review postings by your classmates and add two additional “takeaways” to your own list. When you reply to a colleague, compare your findings with his or hers. What patterns or differences do you see in international marketing strategies?

An executive summary is a short document or section of a document produced for business purposes. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. Here you should introduce Vietnam and provide a very high-level description of it. Then you should discuss the product you selected and provide a reason why you think this product could be successful in this new market.