Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.10MA
Summary Introduction
Case summary: Advertising is significant tool for launching a new product or any other activities. Now a day's many online sites are connected with tracking files. The marketers use this information through search engines. If a customer search to buy a pair of shoes, he might various recommendations of various brands and products even after closing the page. The marketers keep a close eye on the customer's requirements and act upon it. The marketers install these tools to get information based on target online advertisements.
Characters in the case: Company KD.
To Determine: A report on online-ad auctions work and the impact they have on internet advertising.
Introduction: Online advertising is any kind of marketing message that appears with the assistance of the Internet. That implies it could show up in an internet browser, web index, via web-based social networking media, on cell phones, and through email.
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