EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
Question
Book Icon
Chapter 13, Problem 17QA
Summary Introduction

To determine: The objectives of sales presentation and the ways to overcome the objections of the buyers.

Introduction: The trade of commodity or act of selling anything such as any goods or services in exchange for money is called sales. This act involves at least two parties and a tangible or intangible product.  

Blurred answer
Students have asked these similar questions
What is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.
What do you think is the reason for the growing popularity of sales promotion as a marketing tool?
What types of promotion vehicles (direct marketing, events, radio, television, etc.) that are effective in persuading consumers to purchase something, or take some other action?
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
    Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning