![EBK MARKETING](https://www.bartleby.com/isbn_cover_images/9780134292779/9780134292779_largeCoverImage.jpg)
Concept explainers
To determine: The steps in developing an advertising campaign and the definitions of creative brief, appeal, execution format, tonality, and creative tactics.
Introduction: An advertising campaign is used to promote a particular product/service or any other kind of company’s initiatives at the right place and time and in front of the right kind of target market.
Creative briefis a kind of document which the company’s creative professionals use to design and develop creative deliverables such as advertisements, websites, visual designs, etc.
Advertising Appealsis a kind of strategy used in communicating with the customers by companies to grab their attention and persuade them to make buying decision.
Execution Format is the way in which a message is communicated to the people through the ad campaigns.
Tonality is the message an advertisement gives to the customers, the feelings it provokes in the customers, and the perception it creates of the brand in the minds of customers.
Creative Tactics is the creative strategy which helps the company to plan out what kind of message can be conveyed to the customers about the products or services.
![Check Mark](/static/check-mark.png)
Want to see the full answer?
Check out a sample textbook solution![Blurred answer](/static/blurred-answer.jpg)
- What are the key considerations for selecting appropriate keywords when creating an effective pay-per-click (PPC) advertising campaign?arrow_forwardName a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.arrow_forwardHow can the selection of appropriate keywords impact the success of an online advertising campaign?arrow_forward
- The first step in developing an ad campaign is to identify the targetaudience. Why is this the starting point for effective advertising? Whatkind of information is used to identify target audiences?arrow_forwardBrowse various ads in online publications or commercial websites, and identify the consideration that the advertiser is proposing to give and the consideration that it requests in return.arrow_forwardwhy might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?arrow_forward
- Browse various ads in online publications or commercial websites, pick one ad you find interesting, and identify the consideration the advertiser is proposing to give and the consideration it requests in return.arrow_forwardWhat is required for the Execution of an advertising campaign?arrow_forwardWhat are consumer sales promotions? Discuss with details two examples on how each would use consumer sales promotions: a local restaurant, and a hair salonarrow_forward
- Describe the steps in developing an advertising cam·paign. What is a creative brief? What is meant by theappeal, execution format. tonality, and creative tacticsused in an ad campaign?arrow_forwardcreate a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.arrow_forwardSuppose you are making a marketing campaign for insect repellent lotion, what will be the advertising message that will be delivered and carried out in marketing communication? Afterward, come up with a holistic slogan and justify it.arrow_forward