EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 13, Problem 10QA
Summary Introduction
To explain: Major criticism of advertising and define corrective advertising with the meaning of puffery.
Introduction: Advertising means the way of communication in which the introduction of products and service are made to users. These are messages which used to inform or influence the customers who receive them to buy the product or services.
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