EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 13, Problem 37C
Summary Introduction
To determine: Recommendation of some of the decisions that BSA company could take which could benefit the company to grow.
Case summary: BSA- a non-profit organization that was founded in 1910 to teach and develop boys to become a better man. Therefore, in 2017, they decided to admit girls into all their programs because they claimed that they received a lot of parent’s requests to admit their daughters into the organization. Because of their decision of admitting girls to their programs, they discovered a very close new competitor, i.e., the 117 years old GSA. Such a step of BSA could make an impact on the attitudes and priorities among U.S. parents and boys and girls. The future will tell that such a step has helped them achieve their goals or not and the impact of the change on GSA.
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