EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Question
Chapter 13, Problem 18QA
Summary Introduction
To explain: Some of the different types of trade sales promotions marketers frequently use.
Introduction: Sales promotion means promoting the product or service by providing them to customers in either on discounted price, as reward, bonus or even for free. Sales promotion increases the chance to increased sales.
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Part 1
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Question 20Select one:
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Looking for some insight on a scenario involving a car company that sells a full range of vehicles—from large trucks and luxury SUVs to economy cars and hybrids. Recently, there’s been a noticeable shift in consumer buying habits, and management is interested in developing a system to track early trends in the marketing environment.
The goal is to explore two of the following areas:
Key variables in the marketing environment that should be monitored to help recognize and predict trends.
The importance of tracking these specific variables over time.
Effective methods for monitoring these trends.
How marketing research can help reveal how consumer perceptions of these trends influence vehicle choices.
Open to hearing thoughts or approaches on any two of these points.
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