Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 13, Problem 13.8CTE
Summary Introduction
To determine: A retailer who is struggling at present. The difficulties faced by the retailer and ways to overcome it.
Introduction:
Retailer is an individual or an organization who sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business agents.
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