Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 13, Problem 13.21CC
Summary Introduction

Case summary:

Shop B breaks all the rules of retailers and it has built an empire in the retail worlds. B shop is an outdoor product. The shop fetches revenue of $4.3 million in last year and $50 million per shop.  This shop attracts the customers who hate shopping. The typical customers of B shop are reclusive male outdoorsman who desires for a best outdoors but who at the same time hate pushing in shopping and crowds.

B shop solved this problem in two strategies

Delivering the products under a roof and a new experience of shopping under a natural theme park

Characters in the case:

  • B shop

To classify: The reason why B shop is successful while Company C is struggling

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