Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 13, Problem 13.13AC
Summary Introduction
Case summary:
To make sales, goods are needed by the retailers. The biggest asset is the retailer’s inventory for the retailers. As there is no enough stock of goods, that may result in low sales and carrying large inventory increases the costs and decreases the margin. And these two situations reduce the profit.
The efficiency of the reseller’s inventory management is stock-turn rate (Inventory turnover rate for producers). The key to succeed in the retailing business is realizing a heavy quantity of sales on a small inventory as probable while maintaining enough stock to meet the demands of the customer.
Stock turnover is also known as inventory turnover it is rate or ratio that shows the number of times the company has sold and replaced stock in a particular period.
To determine: The stock turn rate of a retailer.
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