Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 13, Problem 13.7CTE
Summary Introduction
To identify: The target market and to describe the price points, atmospherics, service provided, merchandise, and location and the way Person X promotes the retail stores. In what manner Person X differentiates his store from other stores.
Introduction:
A target market is a market where an organization wants to sell its goods or services to the targeted set of customers.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Explain how retailers can be classified based on the amount of service offered and give an example of each retailer type. (AACSB: Written and Oral Communication; Reflective Thinking)
In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.
In a small group, discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes. Are there differences of opinion among members of your group? If so, explain why those differences exist. Discuss some examples of brands of these products that are positioned to deliver different value to consumers. (AACSB: Written and Oral Communication; Reflective Thinking)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Research “augmented reality” on the Internet. Discussthe most appropriate variables for segmenting the consumer market for products based on this technology. Explain why those variables are appropriate. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardPlease help me with this question . please read the source Source: https://www.bizcommunity.com/Print.aspx?l=196&c=168&ct=1&ci=220219 [Accessed 9February 2023]. a.Concerning the Pick n Pay brand, discuss the various elements within the traditionalmarketing approach. b.arrow_forwardIndustry watchers blame the introduction of iTunes andother online music streaming sites for the overall decline ofthe retail music store. Most, however, feel that music storeswill somehow remain viable. What are some changes theseretailers could make in their merchandising, customer service,pricing, location, and other strategies to try to reinvent theirbusiness?arrow_forward
- Select an FTSE 100 company. How much did the company spend on marketing activities in the most recent year for which data are available? What percentage of sales does marketing expenditure represent for the company? Have these expenditures increased or decreased over the past five years? Write a brief report of your findings. (AACSB: Written and Oral Communication; Analytic Reasoning)arrow_forwardBB Residential Cleaning and Ironing Services is an on-site residential cleaning and ironing service sold through an online platform. What is your strategy for selling your goods? How will your customers get the good you are selling?arrow_forwardPlease simply answer this easy question posted belowarrow_forward
- Define marketing and outline the steps in the marketing process. (AACSB: Written and Oral Communication)arrow_forwardProvide examples of how P&G may work with Kroger to jointly plan andimplement a retail strategy using the six Ps.arrow_forwardPlease no written by hand and no emage Related to Place strategy in the marketing mix, intermediaries serve three functions, each ofwhich includes multiple activities. Please introduce a retailing store you like the most bydescribing how it serves these three functions with specific activities.arrow_forward
- a) Define micromarketing and discuss its importance in creating successful marketing.b) Discuss how you can create customers for any product of your choice. Give illustrations to support suggestions. i need more detailsarrow_forwardInstructions In this assignment you are asked to review the Mini Case below and answer the discussion questions based on your understanding of marketing channels Online, Mobile, and Social Media Marketing: Fabletics Changing Channels According to the Fabletics company website, www.fabletics.com, “JustFab Inc. co-CEOs Don Ressler and Adam Goldenberg launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace. There were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013. Fabletics, a division of Just-Fab, offers affordable, high-quality, and stylish workout clothes including yoga pants, leggings, joggers, tops, tees, and more for women and men at every fitness level. After being in business just a few short years, the company ranked number 98 in the Internet Retailer 2015 Top 500 Guide with revenues of US$150…arrow_forwardFor years, Ferrari has been known as the manufac-turer of expensive luxury automobiles. The company plans to attract the major segment of the car-buyingmarket that purchases medium-priced automobiles.As Ferrari considers this trading-down strategy, whatbranding strategy would you recommend? What arethe trade-offs to consider with your strategy?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you