Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Chapter 13, Problem 13.24MML
Summary Introduction
To discuss: The various types of shopping centers and identify the specific examples in Person X community or nearby city.
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Describe the types of shopping centers and identify specific examples in your community or a nearby city.
What is your favorite shopping destination? Explain why it is your destination of choice. What does the place provide?
Describe in detail and in your own words how retail shopping patterns have evolved in Canadian cities since the late 1800s. As part of your answer, explain how the location and design of retail spaces have become increasingly automobile dependent over this time.
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- Give an example of a product or service you would like to sell then choose one retailing channel that you would like use to market that product. Explain your answer.arrow_forwardDiscuss the benefits of stores. Give at least 1 example.arrow_forwardWhich among the retailing theory focuses on services that provide choice and utility to attract from larger distance? a. Central place theory b. Wheel of retailing c. Accordion theory d. Retail gravitational theoryarrow_forward
- State the types of Shopping Centers.arrow_forwardWould you recommend that Procter & Gamble use any mode of transportation other than trucks to transport cartons to retailers? Explain your answerarrow_forward1. According to the authors, what are the Three (3) advantages of : Internet retailing Catalog retailingarrow_forward
- List the principles that a retailer needs to adhere to when changing locations.arrow_forwardAnswer the Picture Below.arrow_forwardHow has the Internet transformed the ways in which tourism products (goods and/or services) are distributed? What are the advantages and disadvantages of online booking systems for suppliers and intermediaries? Why would customers in the tourism distribution system choose to use or not to use online booking systems? this is basic on tourism industry and not businessarrow_forward
- Share your thoughts on the advantages and disadvantages of using the concept of "story-telling" to sell a destination.arrow_forwardSelect two stores you shop at, and state how they compete.arrow_forwardTake a trip to a shopping centre, mall or district within your community. Choose a retail store within this centre, such as a department store, DIY store, clothing shops or supermarket. The store you choose must be one that has the products displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. Alternatively, you can visit your favourite supermarket so long as it allows you to enter the store, walk around the aisle and pick up your own grocery. Step 2: Once you have identified the store, enter the store and choose a product category within the store. Visit the product category and choose one product from this category to answer the follow questions in relation to that product Your Tasks Answer the follow questions in relation to that product which is Chebe hair shampoo Questions (1) Describe the product that you have chosen (2) Comment on the information provided on label (Informational or promotional)…arrow_forward
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