Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 13, Problem 13.3DQ
Summary Introduction

To discuss: The three types of off-price retailers and differentiate off- price retailer from the discount stores.

Introduction:

Off-price retailers are those who provide best quality of goods at low cost. They frequently sell off the season items, second-hand goods and so on.

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