In 2005, the editor of W Magazine, Person CA, wrote a book on the long tail. He suggested that the rise of e-commerce has relaxed the ways for the customer to search for a product. The internet has allowed the customer to look for a product they require. The long tail signifies the ending portion of the demand curve which is with the restricted shelf space and with increased use of distribution channels, goods can be economically attractive and available. Person CA argues that the store only stocks expensive items but online retailers like company A can stock virtually which allows them to the sell various products. Instead of stocking special items by itself, company A offers a marketspace for its long-tail items. Long-tails has offered the customer to access any kind of product which was once not available in the market. The Internet has allowed users to search for any kind of products and the suppliers to choose their segment of the market. To provide: Reasons whether the long tail theory is still applicable or not.

Question

Want to see the full answer?

Answer 1

Question

Chapter 13, Problem 13.28C

Summary Introduction

Case summary:

In 2005, the editor of W Magazine, Person CA, wrote a book on the long tail. He suggested that the rise of e-commerce has relaxed the ways for the customer to search for a product. The internet has allowed the customer to look for a product they require. The long tail signifies the ending portion of the demand curve which is with the restricted shelf space and with increased use of distribution channels, goods can be economically attractive and available.

Person CA argues that the store only stocks expensive items but online retailers like company A can stock virtually which allows them to the sell various products. Instead of stocking special items by itself, company A offers a marketspace for its long-tail items.

Long-tails has offered the customer to access any kind of product which was once not available in the market. The Internet has allowed users to search for any kind of products and the suppliers to choose their segment of the market.

To provide: Reasons whether the long tail theory is still applicable or not.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

discuss team development stages,give citations and reference

Patel sat down with the head of public relations, the CEO, and a few Board members to weigh options. On the one hand, they knew there had already been problems along their pipeline causing health concerns a few months before. Apparently, there were substandard materials used in some of the pipeline sections that eroded which they had addressed quickly as soon as they knew there was an issue. This information was public and is one of the reasons why the media was jumping on the story. On the other hand, their pipeline was not the only one in the area. At least two other pipelines moved materials that were dangerous if released in the environment. Was the problem HFC's or another company's or maybe both or ALL? At the present moment until hazard investigation crews could investigate on- site at all the pipelines, there were more questions than answers. Patel had the accident investigation team dispatched to the area. He was debating whether he should call the other companies to jointly…

Please original work what is the most important learning and new understanding gained regarding balanced scorecards. what you might do differently in your current company (Consulting Management Firm) How you would use a balanced scorecard if you were the CEO of an organization. Include the likelihood that you would use a balanced scorecard based on what you’ve learned. Please cite in text references and add weblinks