Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 13, Problem 13.11A
Summary Introduction

To develop: A statement of the promotional objective for the target market of a company and the end objective to be achieved using a promotional objective.

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