Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 13, Problem 13.8QA
Summary Introduction

To identify: The major tools of sales promotions and determine the stage at which the consumer buying process is most important and state the reason.

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Consider the fast food industry (take the point of view of McDonalds). Give me one example of each of the five forces that impact this industry
What is a good response to this post? While Australia and the United States share very similar cultures overall, there are a couple of differences that must be considered when developing REI's global expansion strategy.  Both countries score low in the "Power Distance" category because managers tend to incorporate employee perspectives into the decision-making process and manage their teams in an inclusive, participatory manner (The Cultural Factor Group, 2023).  "Motivation Towards Achievement and Success" (formally Masculinity) is also similar with the high scores in both countries qualifying them as "decisive" cultures that value professional and personal success and achievement (The Cultural Factor Group, 2023).  The two areas where there is the greatest difference are in the "Individualism" and "Uncertainty Avoidance" categories.  Australia is considered a more individualistic society with a greater emphasis on self-reliance over communal and government involvement in personal and…
What is a good response to this post? Nike’s value chain reengineering is a stellar example of how effective BPR can lead to consistent success. By focusing on high-value, knowledge-intensive activities like design and marketing within the U.S. and outsourcing manufacturing through third-party contractors, Nike was able to streamline its operations and put a focus on core competencies. This approach has allowed Nike to achieve high returns while maintaining flexibility and adaptability in its supply chain. However, while Nike exemplifies success, not all reengineering efforts see positive results. An example of an unsuccessful BPR occurred with Hershey’s ERP (Enterprise Resource Planning) system implementation in 1999. Hershey’s sought to improve its processes by rolling out a new integrated software system to manage production, operations, and distribution. While their goal was to increase efficiency and streamline delivery, poor planning ultimately doomed the project. Hershey…
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