Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 13, Problem 13.13A
Summary Introduction

To outline: The elements of the promotional mix for opening a company and rank them in order of their importance and also determine whether there would be any changes after the company is better established.

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