MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
Question
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Chapter 12.2, Problem 12.1LR
Summary Introduction

To determine: The 4 I’s of service.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides services to satisfy customers’ needs by paying money or something that creates value.

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