Club LA soccer is considered to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company’s marketing managers decided to use their skills in creating “a specific product for people” The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome, and the weather conditions. Each component of the promotional mix and activities of marketing are used to create good experience in Club LA. The main elements of soccer business are sponsorships, merchandise sales, and broadcast rights. Characters in the case: Club LA President CK To determine: The elements of marketing mix that are important for Club LA in marketing program. Introduction: Marketing mix or a promotional mix are the elements used by the organization in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion, and place. However, recently they have changed it into 7p’s namely price, product, promotion and place, people, process, and physical environment.

Question

Want to see the full answer?

Answer 1

Question

Chapter 12, Problem 2VC

Summary Introduction

Case summary:

Club LA soccer is considered to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company’s marketing managers decided to use their skills in creating “a specific product for people”

The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome, and the weather conditions. Each component of the promotional mix and activities of marketing are used to create good experience in Club LA. The main elements of soccer business are sponsorships, merchandise sales, and broadcast rights.

Characters in the case:

Club LA

President CK

To determine: The elements of marketing mix that are important for Club LA in marketing program.

Introduction:

Marketing mix or a promotional mix are the elements used by the organization in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion, and place. However, recently they have changed it into 7p’s namely price, product, promotion and place, people, process, and physical environment.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Topic: Online vs Brick and Mortar Channel Which is better, why or why not? 1. Enumerate and explain at least 5 advantages and 5 disadvantage of each channel. 2. From the list created, come up with your conclusion and justification as to your chosen proposition.

(a) There are many types of airlines involved in the air cargo business. Think of an airline that you are familiar with. Determine the characteristics of this airline (e.g. aircraft fleet, services provided, products, service quality and service coverage) and its classification by the air cargo business. b) With reference to the same airline, critique on three (3) key challenges the airline is likely to face in terms of managing its revenue.

Create a marketing plan for a new Alcoholic Beverage