Club LA soccer is considered to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company’s marketing managers decided to use their skills in creating “a specific product for people” The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome, and the weather conditions. Each component of the promotional mix and activities of marketing are used to create good experience in Club LA. The main elements of soccer business are sponsorships, merchandise sales, and broadcast rights. Characters in the case: Club LA President CK To discuss: The manner in which Club LA assesses the effect of its marketing activities and whether the program has been successful. Introduction: The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.

Question

Want to see the full answer?

Answer 1

Question

Chapter 12, Problem 5VC

Summary Introduction

Case summary:

Club LA soccer is considered to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company’s marketing managers decided to use their skills in creating “a specific product for people”

The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome, and the weather conditions. Each component of the promotional mix and activities of marketing are used to create good experience in Club LA. The main elements of soccer business are sponsorships, merchandise sales, and broadcast rights.

Characters in the case:

Club LA

President CK

To discuss: The manner in which Club LA assesses the effect of its marketing activities and whether the program has been successful.

Introduction:

The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Search entries or author... All < ↓ Sort View Split Screen Expand Threads You must post before seeing replies. Edit history will be available to instructors. No Due Date 10 points possibl 25 Replies, 25 Unread Week 9 Discussion: Intercultural Communication Write a 200 - 300 word discussion post based on the prompt below. Reply to at least one other student in 50 - 100 words. Describe a time in which cultural norms and expectations and prevented clear communication. What have you learned from the experience? How can we be more accepting and inclusive of other cultures? Reply Previous Q Search hp Nex 8:32 1/7/2

Answer? ? Financial accounting

You will be presented with a situation showing the details of how a company is currently working, a manufacturing plant with various stand-alone computers and printers, and you will research and determine the best configuration to help the manufacturing plant network their computers and include connections to the Internet for all computers. You will need to explain and support the decisions and be able to explain how the changes will benefit the manufacturing plant, including describing how the changes will be managed and implemented.