Chapter 12, Problem 4VC

Summary Introduction

Case summary:

Club LA soccer is considered to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company’s marketing managers decided to use their skills in creating “a specific product for people”

The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome, and the weather conditions. Each component of the promotional mix and activities of marketing are used to create good experience in Club LA. The main elements of soccer business are sponsorships, merchandise sales, and broadcast rights.

Characters in the case:

Club LA

President CK

To discuss: The way social media is incorporated into Club LA.

Introduction:

Marketing strategy is a marketing plan which the company has to performing according to the plan to achieve its target.