Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Question
Chapter 12, Problem 2QA
Summary Introduction
To explain: The wheel-of-retailing theory and the effect of economic environment, demographics, technology and globalization on the future of retailing.
Introduction: Retailing is a part of distribution process which makes the goods available to the final customer.
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Chapter 12 Solutions
Marketing: Real People, Real Choices (9th Edition)
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Similar questions
- Do wholesaling intermediaries provide any ultimate value to customers, or do they just interfere with the process of retailing? Explain the reasons for your answer. What role has technology, including online shopping, played in retailing and wholesaling transactions?arrow_forwardHow is the retail environment changing?arrow_forwardIs it more difficult to secure a job in a store-based retailer in view of the tremendous growth of online retailing? What sort of training and development program would you attend to sharpen your career in retailing?arrow_forward
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