Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 12, Problem 9QA
Summary Introduction
To explain: The meaning of B2C e-commerce, benefits for consumers and marketers and limitations. The meaning of m-commerce and digitally influenced purchases.
Introduction: B2C e-commerce refers to selling of goods by businesses to the end consumers via online mode.
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Chapter 12 Solutions
Marketing: Real People, Real Choices (9th Edition)
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