The meaning of service and its important characteristics. The ways in which marketers practice capacity management for services . Introduction: Services are intangibles that cannot be touched and seen. The customer can only experience such services.

Question

Want to see the full answer?

Answer 1

Question

Chapter 12, Problem 12QA

Summary Introduction

To describe: The meaning of service and its important characteristics. The ways in which marketers practice capacity management for services.

Introduction:Services are intangibles that cannot be touched and seen. The customer can only experience such services.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Response to Gwyn Harper I picked fuel as the product purchased through an intermediary. Intermediaries add significant value to the purchase of products like fuel by providing several key services (NewStream Enterprises, 2020). They handle logistics and distribution, ensuring fuel is readily available at gas stations when needed. By purchasing fuel in bulk, intermediaries can negotiate better prices with refineries, passing on some of these savings to consumers. Additionally, they often test and verify the quality of fuel, ensuring it meets industry standards before it reaches consumers. Intermediaries also provide customer support, handling inquiries and resolving issues related to fuel purchases. Furthermore, they engage in marketing and promotion, offering discounts and rewards through promotions or loyalty programs (NewStream Enterprises, 2020). These value-added services enhance the overall purchasing experience and product quality for consumers. Consider the post. Identify one…

Respond to Cee One product I regularly purchase through an intermediary is my smartphone from a retailer rather than directly from the manufacturer. The intermediary adds value in several ways, making the purchasing experience more convenient and beneficial. First, they offer comparative shopping, allowing me to evaluate different brands, models, and pricing in one location. Retailers also provide customer support through in-person assistance, return policies, and warranty services, which might not be as accessible when purchasing directly from the manufacturer. Additionally, intermediaries often offer financing options, trade-in programs, and exclusive promotions, making the product more affordable and accessible. Finally, their role in inventory management and distribution ensures that products are readily available when needed, reducing wait times for customers. These added benefits make purchasing through an intermediary a more seamless and value-driven experience. Consider the…

Response to G.H. I picked fuel as the product purchased through an intermediary. Intermediaries add significant value to the purchase of products like fuel by providing several key services (NewStream Enterprises, 2020). They handle logistics and distribution, ensuring fuel is readily available at gas stations when needed. By purchasing fuel in bulk, intermediaries can negotiate better prices with refineries, passing on some of these savings to consumers. Additionally, they often test and verify the quality of fuel, ensuring it meets industry standards before it reaches consumers. Intermediaries also provide customer support, handling inquiries and resolving issues related to fuel purchases. Furthermore, they engage in marketing and promotion, offering discounts and rewards through promotions or loyalty programs (NewStream Enterprises, 2020). These value-added services enhance the overall purchasing experience and product quality for consumers. Consider the post. Identify one…

Answer 2

Question

Chapter 12, Problem 12QA

Summary Introduction

To describe: The meaning of service and its important characteristics. The ways in which marketers practice capacity management for services.

Introduction:Services are intangibles that cannot be touched and seen. The customer can only experience such services.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 12, Problem 12QA

Summary Introduction

To describe: The meaning of service and its important characteristics. The ways in which marketers practice capacity management for services.

Introduction:Services are intangibles that cannot be touched and seen. The customer can only experience such services.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 4

Question

Chapter 12, Problem 12QA

Summary Introduction

To describe: The meaning of service and its important characteristics. The ways in which marketers practice capacity management for services.

Introduction:Services are intangibles that cannot be touched and seen. The customer can only experience such services.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 5

Chapter 12, Problem 12QA

Summary Introduction

To describe: The meaning of service and its important characteristics. The ways in which marketers practice capacity management for services.

Introduction:Services are intangibles that cannot be touched and seen. The customer can only experience such services.

Answer 6

Chapter 12, Problem 12QA

Summary Introduction

To describe: The meaning of service and its important characteristics. The ways in which marketers practice capacity management for services.

Introduction:Services are intangibles that cannot be touched and seen. The customer can only experience such services.

Answer 7

Chapter 12, Problem 12QA

Summary Introduction

To describe: The meaning of service and its important characteristics. The ways in which marketers practice capacity management for services.

Introduction:Services are intangibles that cannot be touched and seen. The customer can only experience such services.

Answer 8

Expert Solution & Answer

Answer 9

Expert Solution & Answer

Answer 10

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 11

Ch. 12 - Prob. 1QA Ch. 12 - Prob. 2QA Ch. 12 - Prob. 3QA Ch. 12 - Prob. 4QA Ch. 12 - Prob. 5QA Ch. 12 - Prob. 6QA Ch. 12 - Prob. 7QA Ch. 12 - Prob. 8QA Ch. 12 - Prob. 9QA Ch. 12 - Prob. 10QA

The meaning of service and its important characteristics. The ways in which marketers practice capacity management for services . Introduction: Services are intangibles that cannot be touched and seen. The customer can only experience such services.

Solution Summary: The author explains the meaning of service and its important characteristics, and the ways in which marketers practice capacity management for services.

Concept explainers

To describe: The meaning of service and its important characteristics. The ways in which marketers practice capacity management for services.

Introduction:Services are intangibles that cannot be touched and seen. The customer can only experience such services.

Want to see the full answer?

Chapter 12 Solutions

The meaning of service and its important characteristics. The ways in which marketers practice capacity management for services . Introduction: Services are intangibles that cannot be touched and seen. The customer can only experience such services.

Solution Summary: The author explains the meaning of service and its important characteristics, and the ways in which marketers practice capacity management for services.

Concept explainers

To describe: The meaning of service and its important characteristics. The ways in which marketers practice capacity management for services. Introduction:Services are intangibles that cannot be touched and seen. The customer can only experience such services.

Want to see the full answer?

Chapter 12 Solutions

To describe: The meaning of service and its important characteristics. The ways in which marketers practice capacity management for services.

Introduction:Services are intangibles that cannot be touched and seen. The customer can only experience such services.