Marketing: Real People, Real Choices (9th Edition)
Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 12, Problem 7QA
Summary Introduction

To define: The differences between merchandise assortments for convenience store, box store, supermarkets, etc.

Introduction: Merchandise assortments means selecting the good merchandizing technique among different types of merchandiser. This merchandising assortment has created different level of retail store business with the concept of selling the specified product.

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Services are important to the economy, define each component of service quality and then provide an example on how to provide that service component. Component Definition Provide example what can be done to provide this component Reliability     Responsiveness     Assurance     Empathy     Tangibles       Service can be described as a process. For each service process provide an example of a type of service under that process. People Processing   Possession processing   Mental Stimulus Processing   Information Processing     If you were providing a coworker customer service training, what would be key components you would focus on. What strategies would provide? What would be your advice to them?
Discuss how you will use the knowledge and skills you developed in this course by writing 3 “takeaways,” or things you’ve learned that you can carry with you into your career and further courses of study. Review postings by your classmates and add two additional “takeaways” to your own list. When you reply to a colleague, compare your findings with his or hers. What patterns or differences do you see in international marketing strategies?
An executive summary is a short document or section of a document produced for business purposes. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. Here you should introduce Vietnam and provide a very high-level description of it. Then you should discuss the product you selected and provide a reason why you think this product could be successful in this new market.
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