Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 12, Problem 12.26C
Summary Introduction

Case summary:

City NY became the first in Country US to cover the cost of public college tuition. The students have to satisfy certain criteria to be eligible for the coverage given by the government.

But, this idea will lead to the rise in enrollment in public institutions and lower enrollment in private non-profit colleges. The institutions that are relying on the big discounts and financial aid are the ones which are going to face the consequences of this approach.

To explain: The target market of the college.

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