Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Question
Chapter 12, Problem 12.3QR
Summary Introduction
To explain: The various classification of consumer and industrial products with examples for each category.
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Describe is the difference of Subway Fast food chain from the competition in market. You may select an attribute important to the consumers (you are considered as their customer) and elaborate why you use this product or avail this service. Also, describe a main target market and discuss why they are the appropriate segment to target.
Share what you think is the value proposition of your chosen product or service.
What are the relationship between sales, customer service, product development and marketing . Please answer briefly and also Identify the principles of the marketing mix for a business product or service.
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Chapter 12 Solutions
Business Essentials (12th Edition) (What's New in Intro to Business)
Ch. 12 - Prob. 12.1QRCh. 12 - Prob. 12.2QRCh. 12 - Prob. 12.3QRCh. 12 - How is the concept of the value package useful in...Ch. 12 - Prob. 12.5QACh. 12 - Prob. 12.6QACh. 12 - Prob. 12.7QACh. 12 - Prob. 12.8QACh. 12 - Prob. 12.9AECh. 12 - Prob. 12.10AE
Ch. 12 - Prob. 12.11ACh. 12 - Prob. 12.12ACh. 12 - Prob. 12.13ACh. 12 - Prob. 12.14ACh. 12 - Prob. 12.15ACh. 12 - Prob. 12.16TECh. 12 - Prob. 12.17TECh. 12 - Prob. 12.18TECh. 12 - Prob. 12.19TECh. 12 - Prob. 12.20TECh. 12 - Prob. 12.21EECh. 12 - Prob. 12.22EECh. 12 - Prob. 12.23EECh. 12 - Prob. 12.24EECh. 12 - Prob. 12.25CCh. 12 - Prob. 12.26CCh. 12 - Prob. 12.27CCh. 12 - Prob. 12.28CCh. 12 - Prob. 12.29CCh. 12 - Prob. 12.30CCh. 12 - Prob. 12.31CCh. 12 - Prob. 12.32CCh. 12 - Prob. 12.33C
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- Identify ten (10) products and/or services you are using that require modifications, upgrades, or improvements to further benefit the society and to take advantage of the new technologies. Be able to discuss the improvements/upgrades of the product. Please follow the template on how you write your answers: 1. Product/Service 1 - explain how is the existing product or services operate or function. Proposed improvement - discuss here how your revised product/service should operate or function. You may insert the design of your proposed product.arrow_forwardDescribe is the difference of Subway Fast food chain from the competition in market. You may select an attribute important to the consumers and elaborate why you use this product or avail this service. Next, describe a main target market and discuss why they are the appropriate segment to target. Expound what you think is the value proposition of your chosen product or service.arrow_forwardUnderstand value from the perspectives of customers. producers, and societyarrow_forward
- Differentiate between goods and services and list the elements of marketing mix for goods and services?arrow_forwardAre not all goods really consumer goods, depending on how you define the customer? Discuss.arrow_forwardHow do companies add value to products via their marketing channels? Give an example and explainarrow_forward
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- What is the value of Customer Relationship Management between and manufacturer and suppliers, wholesalers, retailers, sales force, and employees?arrow_forwardDiscuss the unique marketing characteristics a product or service requires based on the specific phase of the product life cycle.arrow_forwardDefine the Product Market Boundary Structure of any industry of your choice. Explain Briefly.arrow_forward
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