Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 12, Problem 12.21EE
Summary Introduction
Summary:
Person MT visited different showrooms and websites looking at the different makes of SUV. He was willing to wait for the right package since he was planning to own it for many years. He wrote a check of $1,000 dollars securing the terms of the agreement. He later called off the deal after an argument with the salesperson later.
To characterize: The particular ethical issues in this situation.
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Students have asked these similar questions
what is the Competitive pricing between vaseline intensive care body lotion and other competitors?
List the general approaches to pricing. Select examples of products that you regularly use.
i. Notice the price of each of these items For each item,
ii. State the main benefits you are looking for in using the product.
iii. Does the price communicate the total benefits sought?
iv. Does the product’s price suggest good value?
v. Do you think the manufacturer or retailer is overcharging or undercharging consumers for the product?
The issue raised is whether the practice of reducing the contents of packages without changing the package size or price is deceptive and therefore unethical if manufacturers do not inform consumers of the change. Consumer advocates believe it is; manufacturers do not. What is your thought and position on this issue?
Chapter 12 Solutions
Business Essentials (12th Edition) (What's New in Intro to Business)
Ch. 12 - Prob. 12.1QRCh. 12 - Prob. 12.2QRCh. 12 - Prob. 12.3QRCh. 12 - How is the concept of the value package useful in...Ch. 12 - Prob. 12.5QACh. 12 - Prob. 12.6QACh. 12 - Prob. 12.7QACh. 12 - Prob. 12.8QACh. 12 - Prob. 12.9AECh. 12 - Prob. 12.10AE
Ch. 12 - Prob. 12.11ACh. 12 - Prob. 12.12ACh. 12 - Prob. 12.13ACh. 12 - Prob. 12.14ACh. 12 - Prob. 12.15ACh. 12 - Prob. 12.16TECh. 12 - Prob. 12.17TECh. 12 - Prob. 12.18TECh. 12 - Prob. 12.19TECh. 12 - Prob. 12.20TECh. 12 - Prob. 12.21EECh. 12 - Prob. 12.22EECh. 12 - Prob. 12.23EECh. 12 - Prob. 12.24EECh. 12 - Prob. 12.25CCh. 12 - Prob. 12.26CCh. 12 - Prob. 12.27CCh. 12 - Prob. 12.28CCh. 12 - Prob. 12.29CCh. 12 - Prob. 12.30CCh. 12 - Prob. 12.31CCh. 12 - Prob. 12.32CCh. 12 - Prob. 12.33C
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- Karim is buying a very expensive car from Ferrari; he drove two hours to get to the store and wasn't interested to check any other brands. This car is an example of a: Convenience product Unsought product O Specialty product Shopping productarrow_forwardWhat will it result in STEPS IN SETTING THE RIGHT PRICE ON A PRODUCT?arrow_forwardExplain how a brand of a commonly purchased consumer packaged goods, such as toilet tissue, could be skim-priced? A service provider has decided to charge his customers P5, 000 for every upholstery cleaning service. The customer thinks that it is a steal , since the service provider is doing a great job and thinks that it could have costed them at least P7, 000 had they agreed to the first service provider that they went to. The total cost to the provider is P2, 000 which include the cleaning materials and labor. Identify the ceiling price and floor price of the service. Should the service provider decide to increase his price to P6, 500, do you think it is still acceptable to the customer? Why? Give an example of a situation where a price that is low with respect to the product’s VTC would not serve as an incentive to buy. What would be the implications of this for the use of a penetration strategy for pricing his product? RESEARCH: What is a pioneer advantage? Describe…arrow_forward
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