Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 12, Problem 12.16TE
Summary Introduction

Summary:

Person X is a member of a team of business students who are to develop a small business which is selling mobile phone cases. They have made a deal with a manufacturer from Country IA which can give attractive and durable cases at a low cost. Person X has to decide on the pricing strategy.

To develop: The Pricing strategy for each approach and its benefits.

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