Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 12, Problem 12.23EE
Summary Introduction
Summary:
Person MT visited different showrooms and websites looking at the different makes of SUV. He was willing to wait for the right package since he was planning to own it for many years. He wrote a check of $1,000 dollars securing the terms of the agreement. He later called off the deal after an argument with the salesperson later.
To explain: How you defend the actions of the sales manager Person AA
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Students have asked these similar questions
what is the Competitive pricing between vaseline intensive care body lotion and other competitors?
List the general approaches to pricing. Select examples of products that you regularly use.
i. Notice the price of each of these items For each item,
ii. State the main benefits you are looking for in using the product.
iii. Does the price communicate the total benefits sought?
iv. Does the product’s price suggest good value?
v. Do you think the manufacturer or retailer is overcharging or undercharging consumers for the product?
The issue raised is whether the practice of reducing the contents of packages without changing the package size or price is deceptive and therefore unethical if manufacturers do not inform consumers of the change. Consumer advocates believe it is; manufacturers do not. What is your thought and position on this issue?
Chapter 12 Solutions
Business Essentials (12th Edition) (What's New in Intro to Business)
Ch. 12 - Prob. 12.1QRCh. 12 - Prob. 12.2QRCh. 12 - Prob. 12.3QRCh. 12 - How is the concept of the value package useful in...Ch. 12 - Prob. 12.5QACh. 12 - Prob. 12.6QACh. 12 - Prob. 12.7QACh. 12 - Prob. 12.8QACh. 12 - Prob. 12.9AECh. 12 - Prob. 12.10AE
Ch. 12 - Prob. 12.11ACh. 12 - Prob. 12.12ACh. 12 - Prob. 12.13ACh. 12 - Prob. 12.14ACh. 12 - Prob. 12.15ACh. 12 - Prob. 12.16TECh. 12 - Prob. 12.17TECh. 12 - Prob. 12.18TECh. 12 - Prob. 12.19TECh. 12 - Prob. 12.20TECh. 12 - Prob. 12.21EECh. 12 - Prob. 12.22EECh. 12 - Prob. 12.23EECh. 12 - Prob. 12.24EECh. 12 - Prob. 12.25CCh. 12 - Prob. 12.26CCh. 12 - Prob. 12.27CCh. 12 - Prob. 12.28CCh. 12 - Prob. 12.29CCh. 12 - Prob. 12.30CCh. 12 - Prob. 12.31CCh. 12 - Prob. 12.32CCh. 12 - Prob. 12.33C
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- A bait‐price item has a particularly low price and is widely advertised. Whencoming to buy the item, consumers are encouraged to buy a far more expensive item. Why are bait‐prices considered to be unethical?arrow_forwardA product that a potential buyer knows about but is not actually seeing is called an "unsought" product. Do you feel that the continued marketing of unsought products is unethical? Also, discuss how marketing ethics figure into decisions on branding, packaging and labeling of products.arrow_forwardOn the surface it seems a product is simply a marketing offering, whether tangible or intangible, that someone wants to purchase and consume. In which case one might believe product decisions are focused exclusively on designing and building the consumable elements of goods, services or ideas. However, the total product offering and the decisions facing the marketer can be broken down into three key parts namely core benefits, actual product and augmented product. Critically analyse how these key parts influence your purchasing decision with examples.arrow_forward
- Week after week, consumers shop for many of the same groceries. At some point, the product may be priced the same and look the same as before but with less in the package. If consumers are not made aware of the change, is this deception? Is this different from deceptive pricing? Over the past several years, careful shoppers may be spending about the same amount of money at the grocery store but leaving the store with a lighter load in their grocery bags. Food prices on many items have increased, and food manufacturers are facing the same challenges as consumers. With increases in raw materials and transportation, making a profit requires a very sharp pencil. According to Phil Lempert, editor of SupermarketGuru.com, “The reality is, if you look at USDA projections, food is going to get more expensive. And as a result, food companies are going to do one of two or three things: Raise prices and keep packages the same, or reduce the quantity in the package. Or do a little of…arrow_forward(1) Limiting resales is necessary for price discrimination to be successful. Assess FIVE 5 reasons why reselling the good may be difficult for consumers.arrow_forwardshort answer A total product offer consists of everything consumers evaluate when choosing among products, including price, packaging, service, even brand reputation. What factors do you consider when evaluating the total product offer of a product (good or service)?arrow_forward
- When a consumer shows proof of military service, can they qualify for a discount?arrow_forwardExplain how brand of a commonly purchased consumers packaged good, such as toilet tissue, could be skim-priced?arrow_forwardEvaluate the cost-benefit analysis of investing in premium or customized packaging for luxury products.arrow_forward
- What is an external factor that affects the price that a busienss charges for its products? Operating costs Variable expenses Economic conditions Employee benefitsarrow_forwardWhat price is so low that consumers would questionthe product’s quality?arrow_forwardKarim is buying a very expensive car from Ferrari; he drove two hours to get to the store and wasn't interested to check any other brands. This car is an example of a: Convenience product Unsought product O Specialty product Shopping productarrow_forward
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