MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 11.4, Problem 11.4LO
Summary Introduction

To discuss: The roles of labelling, warrants, and packing in marketing commodities.

Introduction:

Labelling is an essential part of packing that helps in identifying the brand or product, who manufactured it, when and where it was manufactured, method of using it, and regarding the contents and ingredients of the products.

Packaging is an element that refers to any product offered for sales with information conveyed through label.

A warranty is one in which a producer makes a condition on the exchange or repair of a product based on few terms on conditions.

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Explain the process of labeling of products.
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Discuss the importance of labeling and branding on product packaging and its impact on consumer behavior.
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