MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
Question
Book Icon
Chapter 11.1, Problem 11.1LO
Summary Introduction

To explain: The concept of product life cycle.

Introduction:

A product life cycle defines the progress of a new product over a period of time. This concept includes four stages known as the introduction, growth, maturity and decline.

Blurred answer
Students have asked these similar questions
Explain the summary of product life-cycle strategies?
Explain the summary of product life-cycle characteristics?
Explain how product life-cycle strategies are summarised?
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
    Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing