MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 11.2, Problem 1MRD
Summary Introduction

To discuss: Whether it is unethical for a manufacturer for not informing about downsizing.

Introduction:

Downsizing generally refers to the reduction in labor force by eliminating the unproductive work. Sometimes, it refers to the reduction in the quantity of the product.

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