MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
5th Edition
ISBN: 9781305511538
Author: William M. Pride; Robert J. Hughes; Jack R. Kapoor
Publisher: Cengage Learning US
Question
Book Icon
Chapter 11.10B, Problem 1CC
Summary Introduction

To determine: The importance of understanding buying behavior.

Introduction: Buying behavior is the whole of the states of mind, inclinations, convictions and choices with respect to the customers conduct when buying an item or administration in a market.

Blurred answer
Students have asked these similar questions
What is the importance of Business buying behavior?
What does Consumer buying behavior refer to?
What do you mean by business buying behavior?
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning