MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
5th Edition
ISBN: 9781305511538
Author: William M. Pride; Robert J. Hughes; Jack R. Kapoor
Publisher: Cengage Learning US
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Chapter 11.10B, Problem 4CC
Summary Introduction

To determine: The possible influences on consumer buying decision process.

Introduction: Customer buying decision process is the entirety of a consumer’s approach, inclinations, aims, and choices with respect to the consumer's conduct in the market when acquiring a goods or services.

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