MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
5th Edition
ISBN: 9781305511538
Author: William M. Pride; Robert J. Hughes; Jack R. Kapoor
Publisher: Cengage Learning US
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Chapter 11, Problem 13DQ
Summary Introduction

To determine: The ways in which marketing environment affect a firm’s marketing strategy.

Introduction: Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.

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