MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
5th Edition
ISBN: 9781305511538
Author: William M. Pride; Robert J. Hughes; Jack R. Kapoor
Publisher: Cengage Learning US
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Chapter 11.9C, Problem 2CC
Summary Introduction

To determine: The major reasons for conducting marketing research.

Introduction: Marketing Research is methodical issue investigation, demonstrate building and truth finding with the end goal of essential decision making and directing in the marketing of products and services.

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