MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
5th Edition
ISBN: 9781305511538
Author: William M. Pride; Robert J. Hughes; Jack R. Kapoor
Publisher: Cengage Learning US
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Chapter 11.1, Problem 2CC
Summary Introduction

To determine: The benefits of retaining customers.

Introduction: Customer is any individual or group who may have curiosity for purchasing, or has purchased goods or services from an organization. Every time while paying a bill or purchasing something from a store an individual is considered as their consumer.

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