Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.7CTE
Summary Introduction

To evaluate: Any five stores from the local mall and identify their types of retail, target market, position. Also, to check whether their retail atmospherics enhance the position attractively and satisfy the target market.

Introduction:

Retailer is an individual or an organization that sells goods or services to its customers, suppliers or wholesalers. Retailers are the persons who generally sell goods and services to other business.

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