Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.1DQ
Summary Introduction

To discuss:  Shopper marketing and reason it has grown in prominence.

Introduction:

Shopper marketing uses shopper vision to involve the shopper at the time of purchase. It is the process of turning shoppers into buyers.

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