Chapter 10, Problem 9RQ

Program Plan Intro

Information system:

• An information system is a system which provides the necessary information to an organization to achieve the goals.
• It monitors the transactions details, provides the required information to decision makers, and provides necessary documents to customers.
• The main components in the information system are people, data, procedures, hardware, as well as software.
• The main function of information system is to accept and process the input data and then stores the retrieved information and distributes it across the organization.

Marketing:

• It denotes a process of determining needs and wants of consumers.
• It creates manufactures and delivers products that satisfy those needs.
• To perform market research for determining needs and wants of customers.
• To design a product or service that would be appealing to consumers.
• Setting a price that will be attractive to consumer and profitable to organization.